Blog

Watch: From Studio to Sidelines

From the studio to the sidelines, Gemstone Media produced several unique program presentations for The American Conference this past fall, including the following:

We look forward to doing even more in 2025!

Elevating The American Broadcasts

If you watched the recent UAB Blazers at Charlotte 49ers game, you may have noticed several enhancements to this season’s American Athletic Conference football broadcasts.  Read more (and watch) below.

Kauri Black, Associate Commissioner, Broadcasting and Digital Programming for The American, sets the field:  “This year, we wanted to reimagine our ESPN+ football broadcasts, and by creating a five game package with Gemstone Media Inc., we successfully elevated our coverage and changed the narrative about being on ESPN+.  Overall, the partnership has provided us with the ability to ideate continually and outsource some thinking, enabling us to be first-movers within the streaming space.”  For this game, “we added drone coverage and successfully integrated live studio hits with low latency from Jacksonville, Florida.”

As another enhancement this year, Gemstone instituted a Megalodon camera, adding intimacy to the viewing experience.

Tom Piero, Program Producer, elaborates, “As a member of the Gemstone Media team, working with the American Athletic Conference has been a tremendous opportunity.  Providing additional content by way of studio cut-ins, halftime and post-game shows during the UAB vs. Charlotte football game has shown the conference’s willingness and dedication to raise their brand to new levels. Additionally, it affords the conference the opportunity to create sponsorship possibilities and variety to the viewing public on this important streaming platform.”

George Birnbaum, Gemstone’s CEO and Founder, concludes, “Thank you to Kauri Black for trusting Gemstone Media and embracing the opportunity to experiment with unique presentation approaches! This partnership has been—and will hopefully continue to be—a testament to overcoming technical challenges and delivering truly exceptional sports programming.”

Bulls Above The Boards

Recently, Gemstone Media’s University of South Florida crew produced for three screens simultaneously at the Bulls vs. Vanderbilt women’s basketball game: 

  1. Our signature ESPN digital presentation
  2. In-Bowl video for fans at the Yuengling Center
  3. A new, alternate ESPN broadcast called Bulls Above the Boards

Here’s a look behind the scenes of all three.

Scroll for more.

The main show had a female-led production with most of the cameras operated by women, and both broadcasts showcased all-female talent.  Bulls Above The Boards featured cameras above the backboards (of course!) and a Megalodon camera shot among the enhancements.

“I’m very excited by the quality, creativity and professionalism our broadcast team continues to bring to our many productions for ESPN,” said USF Vice President for Athletics Michael Kelly.  “I’m proud that we continue to challenge ourselves to be a leader in the broadcast space, not only producing nearly 200 broadcasts a year but pushing the envelope on what is possible from a school-led production.”

Groundbreaking for Football’s Future

Groundbreaking, literally!  Watch below as dignitaries at the University of South Florida turned the soil on the campus’ new football stadium.  Gemstone Media and our embedded crew at USF covered the entire event.

“What an honor to provide live streaming support to the University of South Florida’s historic groundbreaking of the on-campus football stadium!” says George Birnbaum, Gemstone Media CEO and Founder.  “Our staff made this complex remote event–-which was a constant moving target of activity–-appear seamless, as we revealed to the world the beginning of a bold new era.”    

David Hall, Gemstone Media Operations Manager, adds, “What a fantastic event to be a part of:  perfect weather, a great crowd, and excitement everywhere. First-class event and first-class coverage. I’m very proud of the Gemstone Media team that live streamed the entire event to ESPN+. Great job, everyone!”    

Not only are we thrilled about the groundbreaking and coverage you see here, Gemstone Media looks forward to working in this new venue, as we are currently consulting on the in-stadium broadcast facilities.  This is a wonderful opportunity for us to design an optimal setup from the ground to air, including cable routing and connectivity, video and audio layout, and many more details that will enhance and define USF’s broadcasts for years to come.

Stay tuned, as we say, for more on that!

Read more about the stadium here.

Varsity 4 On The Field

Gemstone Media had a blast capturing the electrifying energy of the Varsity 4 high school football games of the week this season for News4Jax+. 

And below, a tip of the headset to the JU student workers who freelanced on our crew during the 2024 finale. 

Watch the Creekside at Ponte Vedra highlights here.

 

Communicator Award hooked for Cobia Camp

“The results have been good, wholesome content–and now, this acknowledgment from professionals in the business rewarding Gemstone for a quality presentation!” summarized George Birnbaum, our CEO and Founder, on this Communicator Award presented to host Capt. Don Dingman and Gemstone Media for Hook the Future episode “Cobia Camp.”

Hook the Future is a family program Gemstone has edited over the past 10 years, which airs on Sportsman Channel, World Fishing Network, and FanDuel Sports Network Southeast.  

Gemstone Media Senior Editor Chris Linke elaborates on the award-winning episode, “I thought it captured the best of what Hook the Future is about. We saw young kids catching cobia while fighting sharks who wanted the cobia as badly as they did. There was lots of great action, lots of fishing tips from Don, and it spotlighted a Mayport-based summer camp that teaches kids about fishing. The episode featured some nice photography, including drone footage of hungry sharks circling the boat. And they managed to film a shark blasting up through the surface to grab a cobia off a kid’s line—a definite highlight of the episode.”

Read Capt. Dingman’s comments below, and learn more about the show here.

Return of The American Megalodon

It’s “revolutionizing the game…delivering an immersive, game-changing experience for viewers,” declares Kauri Black, Associate Commissioner, Broadcasting and Digital Programming of The American Athletic Conference.

He’s referring to the Megalodon look:  Mirrorless Gyro-stabilized Lightweight DSLR Nano-rig, to be exact.  No sharks–rather, a sly, slick, and sharp view from a special sideline camera.

Megalodon consists of a Sony a7S III DSLR camera shooting 4K, through a 28mm fixed local length prime lens at f2.8 aperture, which is mounted on a DJI Ronin 4 gimbal, and transmitted to the production truck via a Hollyland Cosmo C1 Wireless System, then converted to ESPN specifications and added to the broadcast.  The result is a pristine cinematic look with very shallow depth of field.

“But it’s not just about the equipment,” George Birnbaum, CEO/Founder of Gemstone Media, adds. 

“Our Megalodon camera operator, Dez March, plays a crucial role in capturing the raw energy and emotion of the players. His skill in framing shots, timing moments, and anticipating reactions can elevate the entire viewing experience.  It’s about how the operator connects with the action and conveys the players’ passion and excitement to the audience. This emotional storytelling is what truly resonates with fans and makes each moment memorable!”

Gemstone Media first deployed Megalodon for The American at the Bethune-Cookman Wildcats at South Florida Bulls football broadcast on ESPN+, followed the next week by FIU Panthers at Florida Atlantic Owls.

Kauri Black concluded:  “I believe we’re sitting at the future of communication and connection. Through our partnership with Gemstone, we’ve reimagined how our games are presented, with the addition of Megalodon enhancing the consumer experience through interactive storytelling that elicits deeper engagement.”

Congratulations, George: Veteran Business Owner of The Year!

George Birnbaum, our Founder & CEO at Gemstone Media, was recently named the U.S. Small Business Administration 2024 North Florida District Veteran Business Owner of The Year.  He was honored at the 32nd Annual Small Business Week Celebration at the University of North Florida.

“Thank you to the Small Business Development Center for presenting me with the 2024 North Florida District Veteran Business Owner of The Year award.  The SBDC has been a valuable resource for Gemstone Media for many years.” George commented. “It was a privilege to have served our country in the Air Force, and now to acquire this distinguished honor for our business!”

Among his many accomplishments while leading the Gemstone Media team, George was commended for how he kept the lights on and kept employees and freelancers working after Gemstone lost nearly $250,000 in canceled live sports and events within the first two days of the pandemic.  

Since few people could travel, and even more were not gathering out of home, the timing was perfect for George to revisit an idea he’d been mulling over in the past.  He contacted a major funeral services company with the proposal, “Why not live stream celebrations of life, funerals, and graveside services for families who cannot attend in person?”  

This became an immediate hit with the funeral directors and their client families throughout the region, and a profit center for Gemstone and its personnel.  (George even appeared on CNBC, talking about this success.)  Even now, several years later, people are amenable to streaming services for family and friends who are unable or unwilling to travel.  

Since 2020, many of George’s clients in the sports and events sectors have returned, along with new ones.  Today, Gemstone continues to grow in projects, people, equipment, and space–with George Birnbaum in the corner office, making connections and designing custom video solutions for clients’ challenges.  As George tells them, “We make it easier, we make it better, and we make it matter!”