Blog

November 15, 2023

Gemstone Media, Inc. (GMI) a nationally acclaimed video production company boasting multiple Emmy® awards and headquartered in Jacksonville, FL., has proudly unveiled an expansive offering of new live Jacksonville University (JU) sports broadcasts. Simultaneously, GMI has introduced a dynamic sports broadcasting internship program in collaboration with JU. This groundbreaking agreement has been crafted to spotlight the exceptional synergy between GMI and JU Athletics, while creating exciting learning opportunities for JU students. Collectively, the partners are set to deliver more than 100 live television sports broadcasts throughout the year, encompassing a diverse range of campus sports.

“We are truly honored to receive ongoing national recognition for our work and the exceptional efforts of our broadcasting team,” stated GMI President Philip L. Green. He emphasized the success and effectiveness of the GMI proven training model, which garners national accolades and also fosters invaluable skills and career prospects for Jacksonville University (JU) students.

GMI Production Manager, Tristan Morhous, expanded on this sentiment explaining, “Our partnership with JU provides students with an exceptional platform to learn the ropes of sports production in the context of live TV broadcasts. Our experienced professional television crew works hand in hand with students, engaging them in real-time broadcasting experiences. This hands-on approach is integral to our training philosophy, ensuring that students are actively involved in every aspect of our live broadcasts.”

This year, JU Dolphins Broadcasting is making waves by delivering a diverse range of live sports broadcasts to ESPN etc. Green says “Our ambition is to secure the top position within the Atlantic Sun Conference, not only in terms of the quality of production but also the quantity and diversity of sports broadcasts”.
JU Deputy Athletics Director/Chief Operating Officer, Rick Canter, enthusiastically expressed the significance of this endeavor, stating, “This represents one of the most substantial opportunities we can offer to our current students and athletes. Through our collaboration with GMI, the future of JU Sports looks remarkably bright and promising.”

                                                                                                                                                                           

Social Media, Social Media, Social Media: The Key To Marketing
We understand that no matter what industry your business takes part in, social media marketing with video will play an integral role in sharing your brand, your messages, and your products or services. Need to reach a new audience or connect with your current audience? Social media. Struggling to increase sales? Social media. Trying to surpass your competitors and make a profound mark in your field? Social media. This all might sound redundant, but it’s essential that you capitalize on the strong opportunity to connect with your consumers through one of the most influential platforms. Add video to the mix and watch your results skyrocket!

Now, you might be wondering which platforms specifically have the greatest chance of producing the highest returns. Facebook still dominates the marketplace, with nearly 2.5 million monthly active users (MAU). Coming in second place, we see YouTube holding a significant market share of 2 million MAU, while Instagram is home to 1 million MAU.

What Should You Do?
Like we’ve mentioned, social media marketing is a necessity for excelling in today’s digital age. Social media has truly become an indispensable part of everyday life. Defining and reaching your target audiences on each platform will tremendously benefit your business. But beyond that, you also need to ensure that the messages you share resonate with your audiences. Simply knowing where your audiences are located and reaching them isn’t enough; distributing a message they remember will allow you to really make your mark.

At Gemstone Media, we assist you with everything: consulting, defining your needs, developing a strategy, and producing creative digital content that will translate on social media. Your marketing content needs to have a story that not only promotes your brand and services but also makes people remember who you are. That way, they’ll feel more inclined to choose you over your competitor. You’ll witness substantial ROIs on your investment in social media marketing — and we’re here to help.

Clarifying the Most Common Video Marketing Myths                                                                                 

Gemstone Media Inc. is a nationally recognized media production company, we’re a big proponent of video marketing.  We believe video helps your business. Our belief is deeply rooted in analytics and creative storytelling. According to Gemstone’s President, Philip L. Green, in just one year, we’ve seen a 57% increase in the effectiveness of video marketing we have produced for our clients. In the past five years, it’s been an amazing 83% increase. We know that more than 99% of our clients have a significant positive return on their investment. With that in mind, let’s discuss the video marketing myths that Green debunked.

Myth: “Video is too expensive”

Truth: Budget is trivial in comparison to quality content that delivers results you desire

• Video tells your story better than anything- sight, sound, color, motion, and best of all…emotion
• Consumers appreciate and respond to authentic, compelling stories that are engaging
• The value of your message is paramount
• Video drastically increases social media shares and engagement rates
• We work with a wide array of budgets to meet the needs of our clients

Myth: “People won’t watch videos”

Truth: Video is the most dynamic type of content since the beginning of time

• Increases open rates for your communications from emails to social media
• Increases the amount of time spent on your website
• Boosts click-through rates for landing pages on your site
• Encourages social media shares

 

 

Myth: “Video is difficult to track”

Truth: Dozens of resources give all the tracking data you could ever want, all in one place

• We offer enablement platforms to provide comprehensive insights about consumers for our clients
• Video is linear;  we integrate platforms and can tell you what your viewers watched, skipped, and shared
• This data helps shape your understanding of your consumers’ demographic and psychographic characteristics

Myth: “We can’t benefit from using video”

Truth: From CPA’s to Landscapers the bottom line is consumers crave high-quality video content

• 94% want to see more video content from marketers
• 97% of consumers enjoy watching entertaining videos on social media
• Video was the #1 form of content strategy in 2020
• Video works better than anything else

 

 

 

 

 

Myth: “We produce video ourselves on our iPhone”

Truth: Many amateurs can and do, however, our clients know the professional work done by our skilled technicians will be high-quality video and audio production.

They say “it’s like night and day”. 

And, with our award-winning Gemstone creative production team, the process of creating quality video marketing content becomes even easier for you. We guarantee it.

Use video; see results. Gemstone Media Inc. will make you look great. “See the difference”!

What is Live Streaming?

At its core, live streaming refers to the online streaming of media that’s simultaneously recorded and broadcast in real time. Think of those football games you watch, or those live shows, concerts, and conferences. All of them require a media production team that sets up equipment (cameras, lighting, microphones) so that an event can be viewed on a TV, computer, cell phone or ipad as it’s taking place.

Why Live Streaming is a Necessity

Your business needs to stay connected to your audiences and customers. The pandemic is not going away anytime soon. Many face-to-face interactions have become difficult to achieve as social distancing is a necessity. Live streaming is the tool that bridges the gap between you and your clients. As you know, there is  just “ok” live streaming such as what you see on a zoom call  (with poor sound, lighting and fuzzy) or  and “outstanding” live streaming such as what Gemstone guarantees. The production values make all the difference.  In this side by side photo, the news anchor looks clean and clear and sounds great- but the interviewee looks horrible and sounds worse. You don’t have to settle for being “that guy”.

According to a recent survey, 81% of media and marketing executives think virtual gatherings, conferences and corporate communications will be the only option for businesses through 2021. And that’s for all sorts of events, big and small! It’s not just our opinion – take it from Marketing Dive, a website that provides statistics and news about trends shaping the marketing industry.

The “Future of the ‘In-Person’ Business Economy” study found that most industry professionals expect a virtual future for business communications, meetings and events, even after the pandemic subsides. That’s a 42% rise in that opinion from the Spring of 2020 to current day. Most businesses are already hopping onto that trend, capitalizing on the new necessity for high quality videos. As internet, social media, and television use has drastically spiked in recent months, it’s crucial for you to adapt to the new trends so that your business can look and sound “outstanding”, so that you can engage your audience and so that ultimately your business can prosper.

What Can Gemstone Do?

Pretty much…well…everything! We can live stream any type of event to any online platform we can make it look and sound “outstanding”!  Gemstone Media has an award winning creative team of  highly skilled “live certified” technicians. We utilize a proven proprietary system does not require the use of your internet or even power sources. We can even customize an entirely new platform for you, so that your audience can still engage in your events.  We have been recognized nationally for the live stream work we are doing for our cleints. We’ve created a quick video for you to see exactly how we do it: https://www.facebook.com/watch/?v=623420664939136 

Let us assist you. “See the difference”!

What Does it Mean to Have Integrity?

Former Harvard Business School professor Michael Jensen sheds light on the true meaning of integrity in his research paper, “Integrity: Without It Nothing Works.” Jensen says that integrity is the practice of honoring your word and never giving your word to two or more things that are mutually inconsistent. Therefore, having integrity is a necessary condition for maximum performance; it’s also a pathway to being trusted by others.

Integrity is Business at Gemstone

Here at Gemstone Media, it’s important for us to interpret Jensen’s writing in a business context. We say “integrity has a critical effect on our business:  and it is in the form of increased performance.”

We think of integrity as a law, like the Law of Gravity. When the Law of Integrity is respected, you’ll experience enormous performance increases.  We have experienced a 300% increase in our business because this concept is fundamental to our operations and our relationships.

Gemstone Media’s Commitment to Integrity

We value integrity. It’s not just an abstract idea to us, but rather a critical part of our DNA, a lifestyle; a practice; a way we keep ourselves accountable to our clients at all times. The media production industry can be fast-paced and even cutthroat when competition inevitably emerges. Amid this environment, we still choose to operate upon integrity – always – while many other companies are missing that link and instead prioritizing shiny numbers over you. We have seen many agencies and production companies who made promises that they couldn’t deliver and who didn’t operate with integrity collapse and disappear over the last decade and a half. While we have been steady in our practice and retained more that 96% of our clients.

At Gemstone Media,  we give our word, we honor it. That’s why we offer a 100% satisfaction money back guarantee. Everyone who has dealt with us from clients to vendors to contractors would  whole heartily agree. So, when we say we prioritize our clients and exceed expectations, we do. When we say we’ll meet your deadlines, we will. When we say our advice is rooted in decades of expertise, it is. When we say we’re committed to using only the best equipment and design the strongest strategies to meet your needs, we are. We we say “world class customer service”, we mean it and you can expect it! We put you on the red carpet everytime!

We feel our integrity bridges the gap between impersonality and authenticity. Because we bridge that gap, our clients know they’re not numbers to us; they’re a part of our Gemstone family. The positive results of this symbiotic relationship can be seen in the beautiful professional quality of our productions as well as the smooth as glass production process itself.  You can count on us.

 

 

 

We’re in a Digital Age. It’s Time to Use Video Marketing.

The WHY Behind Digital Marketing

It doesn’t matter if you’re a freelancer, small business, or multinational corporation. Across the board, there’s two major steps in every business: attraction and conversion. The brain processes videos 60,000 times faster than text, giving potential customers lots of information quickly (attraction). More information allows you to better represent what you do or sell, thereby leading customers to make confident purchasing decisions (conversion).

If customers are demanding more video content, why wouldn’t you want to use video marketing?

What Else Does Digital Marketing Do For Your Business?

Well, people are 39% more likely to share your content on social media if it’s delivered via video. Social media is a “must” nowadays – and using it to your advantage will increase traffic to your website. Sure, this requires some investments, but it also lets your company reach new audiences. As the market becomes more saturated, you need to separate yourself from the pack.

Think of it this way: Nearly 5 billion videos are watched daily on YouTube. If you don’t embrace this phenomenon, you might lose large audiences. Videos define your brand and help consumers easily process a cost-benefit analysis of using your company or its products.

Where To Go From Here

Arguably, the most important tactic is to “do it right.” This means having a smart strategy as a foundation for your videos, while also executing it properly. And there’s where Gemstone Media comes into play. With decades of experience, we work with you during every step of strategy all the way through the finished production. Whether it be for your website or internal communication needs, we want to help your business reach its fullest potential. Video marketing is a necessity, and we’re here to do a first class job for you.

We want to share a few highlights that speak to Gemstone Media’s character. We can talk about how we prioritize you, so let’s hear it first-hand from our from folks who know, our clients.

• “Gemstone Media goes above and beyond every time to ensure my company is taken care of”
• “Ultra professional, well organized, reliable, and they are always prepared”
• “Professionalism and attention to every detail”
• “First-class operation run by first-rate people, can’t say enough about how they boosted our business”
• “Gemstone has been amazing to work with…listening to our organizational goals and showing us how to communicate via video”
• “The spirit of excellence show through in everything they deliver”
• “They go the extra mile to facilitate our media- including planning, negotiating, placement and reconciliation. Our sales have grown by more than 50% because of what Gemstone did for us. ”