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Congratulations, George: Veteran Business Owner of The Year!

George Birnbaum, our Founder & CEO at Gemstone Media, was recently named the U.S. Small Business Administration 2024 North Florida District Veteran Business Owner of The Year.  He was honored at the 32nd Annual Small Business Week Celebration at the University of North Florida.

“Thank you to the Small Business Development Center for presenting me with the 2024 North Florida District Veteran Business Owner of The Year award.  The SBDC has been a valuable resource for Gemstone Media for many years.” George commented. “It was a privilege to have served our country in the Air Force, and now to acquire this distinguished honor for our business!”

Among his many accomplishments while leading the Gemstone Media team, George was commended for how he kept the lights on and kept employees and freelancers working after Gemstone lost nearly $250,000 in canceled live sports and events within the first two days of the pandemic.  

Since few people could travel, and even more were not gathering out of home, the timing was perfect for George to revisit an idea he’d been mulling over in the past.  He contacted a major funeral services company with the proposal, “Why not live stream celebrations of life, funerals, and graveside services for families who cannot attend in person?”  

This became an immediate hit with the funeral directors and their client families throughout the region, and a profit center for Gemstone and its personnel.  (George even appeared on CNBC, talking about this success.)  Even now, several years later, people are amenable to streaming services for family and friends who are unable or unwilling to travel.  

Since 2020, many of George’s clients in the sports and events sectors have returned, along with new ones.  Today, Gemstone continues to grow in projects, people, equipment, and space–with George Birnbaum in the corner office, making connections and designing custom video solutions for clients’ challenges.  As George tells them, “We make it easier, we make it better, and we make it matter!”

 

Welcome Dave Hall, Operations Manager

David Hall comes to Gemstone Media with over 30 years in the television industry, including most recently serving as the Creative Services Director for WCWJ, and Local Programming and Production Manager for WJXT

He served in the US Air Force and was qualified in electronics and satellite communication. After the Air Force, Dave started his career in TV running a satellite truck, doing live shots all around the country.

Dave is a Jacksonville native, and graduate of Jacksonville University with a Bachelor of Science degree in Business Development and Leadership. He is married and has 3 children and 3 grandchildren. In his spare time, Dave enjoys traveling and time on his boat.

Meet Jamil Taveras, Assistant Engineer

Jamil Taveras is a Tampa native, born and raised. He attended the prestigious University of South Florida where he received a BA in Mass Communications with a focus in Broadcast and Production.

While attending USF, Jamil had the opportunity to work an internship through Gemstone Media, where he learned the ropes of live sports broadcasting. On top of his busy academic schedule, Jamil held leadership titles in multiple activities including The Herd of Thunder Marching Band, Rumble Pep Band, and Phi Mu Alpha Sinfonia.

Since he was a kid, Jamil has been an avid Tampa Bay sports fan following the Buccaneers, Lightning, and the Bulls. On days off, Jamil enjoys spending his free time fishing, playing video games, and hanging with family and friends.

Jamil looks forward to beginning his career with Gemstone at his Alma Mater.  Go Bulls!

Three In One

Fishing, soccer, and football:  all in one day’s work here at Gemstone Media, on June 8, 2024!  

But we didn’t just wake up and go live. This day required exceptional effort and preparation.  “Having three live events going on simultaneously had its challenges. It took weeks of pre-production to make sure everything was ready to go come game day,” said Tristan Morhous, Director of Production.  “Every event had a crew chief that was skilled to manage and execute a high-quality broadcast. The result spoke for itself as all the productions went smoothly and efficiently.  We could not be more proud of the crew that put on these shows, especially at the record-high Florida heat.”

Our day began at the Vilano Beach Pier for the Old School Kingfish Shootout.  Gemstone Media deployed among the cameras a wireless, a drone, a PTZ, and a full ENG build–plus two broadcast announcers. 

“Gemstone’s production sets us apart from other tournaments. Most only have one still camera on the scale,” explained Lauren Dozier, Vice President of Old School Kingfish Shootout.  “Our live stream was entertaining and interactive, and we have gotten a ton of great feedback!” 

Then, the Armada FC U23 Women took the pitch against the West Florida Flames in WPSL soccer at Jacksonville University, continuing their first season. 

George Birnbaum, Gemstone CEO & Founder, commented, “These athletes played hard through the 100+ degree heat and humidity, while the Gemstone Media production team remained as cool as we could, streaming the event on Action Sports 24/7.  It was another goal scored on a blazing day!”

Saturday evening, the Jacksonville Sharks IFL team hosted the Tulsa Oilers at VyStar Veterans Memorial Arena.  This was the Sharks’ first home IFL victory, with the winning touchdown scored in the final second! 

George recalled, “Gemstone has partnered with the Sharks since their first game in 2010.  And producing this first win at home in the IFL brought back so many memories of what we’ve both accomplished here in Jacksonville.  Looking forward to many more wins together.”

He concluded, “Between the manpower, equipment logistics, and coordination of efforts, Gemstone Media proved–yet again–our ability to make live events happen, even in sweltering 100-degree weather.  Hats off to everyone on our team!”

 

A New Dimension to The American Athletic Conference Broadcast

Gemstone Media, Inc. produced the 2024 American Baseball Championship tournament in Clearwater, Florida.  Gemstone’s crew covered every pitch of 14 games over six days at BayCare Ballpark, broadcasting on ESPN+, with Tulane’s championship win over Wichita State also airing on ESPNews.

“In representing Gemstone, and working alongside the incredible staff from the American Athletic Conference, we have strived to provide high quality, informative and insightful coverage of many intercollegiate sporting events over the past few years,” explains Tom Piero, Producer.  “The ESPN+ platform has given many students and professionals an opportunity to fine tune their individual television craft in an educational setting and give the AAC exceptional programming for its member institutions.  The 2024 American Baseball Championship was another example of this teamwork in action.”  

For this tournament, Gemstone deployed XMO super slow motion technology.  “The addition of the CFT Camera/XMO stole the show and provided a fresh look that added a new dimension to the broadcast, as highlighted by many viewers,” comments Kauri Black, Associate Commissioner, Broadcasting and Digital Programming of the American Athletic Conference.  

Every fraction of a second–here, 240 frames per second–can have an effect on the game, so we were eager to bring this extra feature to the AAC viewers.  “How amazing is it to be able to see, in detail, the strings on a baseball as it spins at over 100 miles per hour crossing the home plate?  This is the highest quality slow motion currently available for live broadcasts,” says George Birnbaum, Gemstone Media CEO & Founder.

Birnbaum adds, “Kudos to the entire team on a smooth and successful event, providing a great experience for players, coaches and fans alike. The organization and execution of this high visibility tournament required immense effort, coordination, and commitment, and the Gemstone Media team delivered spectacularly.”

Black concludes, “Working with the Gemstone team for our baseball championship was an outstanding experience. Their professionalism, creativity, and dedication to enhancing our coverage brought the championship to life in a way that exceeded all expectations. We deeply appreciate Gemstone’s exceptional work and partnership in enhancing our student-athlete championship experience.”

Fast Break

Gemstone Media returned to The Bolles School to livestream the final day of Rivalry On The River, a series of six high school lacrosse games, presented by High School 9:12, in partnership with Airstream Ventures and WJXT-TV4, a Graham Media company.

The day started with the top-ranked Bartram Trail and Ponte Vedra girls, and ended with the home Bolles vs. Lucy Beckham boys.  Gemstone captured every goal on a camera atop the press box, sent video downstairs where score graphics and sponsors’ commercials were integrated and livestreamed to viewers on WJXT’s News4Jax digital platforms.

“We’re a versatile, technically creative production company, making simple to highly complex presentations happen!” says George Birnbaum, Gemstone Media CEO and Founder.  “Small, medium, or large, Gemstone can scale a production to meet a client’s needs, on-point, no matter what.”

Read more about our livestreaming services here.

A Week In The Life/Live of Gemstone Media

Recording interviews locally, documenting private events regionally, producing indoor and outdoor sports for national streaming and broadcast…

It’s all in a week’s work at Gemstone Media!  Ask us how we can help with your next video project, and see the difference.

Follow us on Instagram to watch more of Gemstone Media behind the scenes.

Audio Is Half The Product

Standing in a closet.  Using the ⅛” connection on a laptop.  Many creatives have recorded audio this way in a pinch, or had to work with those results later.  And yet, we all know nothing can substitute for a professional audio booth.  Fortunately for you in Jacksonville, Gemstone Media has an audio solution you can use right now.

The best video can become unwatchable with bad audio, and Gemstone Media’s commitment to helping clients with their entire “eyes and ears” production experience motivated us to rebuild our audio booth from the ground up.  

We are fortunate to have Senior Editor, Chris Linke, who understands how to capture and mix high-quality audio. Gemstone Media CEO & Founder, George Birnbaum, says, “This complete rebuild was Chris’ concept and design, and really brings this space to a whole new level of professional sound design.”

Of course, the main purpose of a sound booth is to improve acoustics; to isolate the recording environment from external sounds, while eliminating echoes or reverb (save that for special effects). We have completely new acoustic treatments, from the carpet on the floor, to custom constructed sound-deadening panels.

The Gemstone Media recording facility now occupies two comfortably sized rooms.  Talent performs with less physical restraint, potential claustrophobia, or the feeling that the engineer and producer are hovering.  (And they are not sitting on top of each other, either.)  

Our remote monitoring system allows clients and other creative personnel to “sit in” on the voiceover session via Zoom anywhere in the world and give instant instruction.  No more retakes or pick-ups on another day!  This saves time, money, and frustration.  Even though the talent works in their own room, being able to see and hear everyone else on an iPad maintains the necessary human connection for feedback.

Tommy in a voiceover sessionGemstone’s Tommy Riggins entered the new audio booth for a thorough test, a day before voicing a series of automotive spots.  He communicated with Chris in the next room, with Executive Producer Ray Hays giving feedback from his office down the hall, simulating a virtual session.

How well did it turn out?  After hearing the playback, Tommy told Chris, “I sound great!  What did you do?”  

Chris replied, “Oh, I haven’t done anything to the audio yet.”

Gemstone Media can help with your next voiceover session, too, in addition to video production.  Audio is half the product.  Contact us to reserve your time.

 

Producing Training Videos for First Responders

Gemstone Media is proud to be part of CSX railroad’s effort to prepare firefighters, police, and other first responders for emergency incidents on or around rail crossings, yards, and mainlines.

CSX announced that 2023 saw their Hazardous Materials team hold more than 60 sessions, across its 26-state system, with more than 6,000 first responders, contractors, and local government officials.  The training includes videos produced by Gemstone Media to help prepare the responders for potential rail-related emergencies.

“Our ONE CSX collaborative culture is deeply rooted in safeguarding our communities” said CSX President and CEO, Joe Hinrichs. He added, “Through classroom, virtual, and hands-on trainings, we provide first responders with the confidence and skills necessary to effectively manage rail-related incidents, which helps protect our communities, employees and customers.”

CSX Hazmat and infrastructure personnel work closely with state and local authorities to deliver what has become the gold standard for emergency response to railroad incidents.  The award-winning videos produced by Gemstone are used in classrooms, on board the Responder Incident Training (RIT) train, and online.  The RIT train includes a classroom and rail cars for a hands-on training experience.

“Personal and community safety is the most important aspect of how firefighters or police approach an incident involving a train.  We’re honored to help CSX’s emergency response personnel spread their expert knowledge to towns across the eastern half of the nation,” said Gemstone’s Executive Producer, Ray Hays.

Since the first iteration in 2015 the training has also been taken online by thousands of first responders in the other 24 states who find the information is helpful for all railroads and not only CSX.

Gemstone is currently collaborating with the CSX team in the production of expanded and more versatile update of the video training tools scheduled for release later this year.

Gemstone Media, Inc. is a full-service video and digital media production company helping clients achieve their goals through the power of effective media.  The company produces live broadcast sports, corporate media and training, commercials, and social media messaging.

For more information: Contact Ray Hays at Gemstone Media.  The CSX press release is here.

Rolling Sculpture, and Golden Statues

A shimmering sight in the lobby of Gemstone Media is our trophy case, which contains evidence of the quality work our team delivers, including two Emmy Awards and one Communicator Award for nationally broadcast documentaries about one of the world’s preeminent automotive events.

Winning Amelia and Driving Amelia were created by Gemstone Media. Executive Producer, Ray Hays, wrote and directed these hour-long documentaries showcasing the 2019 and 2020 Amelia Island Concours d’Elegance.  Both aired in prime time on NBCSN, and locally on WCWJ and WJXT.  

The Amelia Island Concours d’Elegance, founded by automotive journalist and collector Bill Warner, has earned an international reputation for its high-quality selection of cars, attendance by racing legends, picturesque setting, and the unbridled celebration of automotive history and design.

“Bill trusted Gemstone Media to faithfully share the essence and purpose of the Amelia Island Concours d’Elegance to the world. Our talented team turned the opportunity into multiple awards for the quality of the show!” says George Birnbaum, Gemstone Media CEO & Founder. 

“For over 25 years, The Amelia has been the crossroads of the unexpected and the incredible.  It’s the people, their passion, and their stories which gave our production team such fantastic content,” added Gemstone Media Executive Producer, Ray Hays. 

Winning Amelia drove off with a Communicator Award in 2020. The Communicator Awards honor excellence in a variety of categories and the entries are judged by the Academy of Interactive & Visual Arts (AIVA).

Winning Amelia and Driving Amelia both earned Emmys for “Special Event Coverage–Edited” from the National Academy of Television Arts & Sciences Suncoast Chapter in 2020 and 2021.