Myth vs. Truth

Clarifying the Most Common Video Marketing Myths                                                                                 

Gemstone Media Inc. is a nationally recognized media production company, we’re a big proponent of video marketing.  We believe video helps your business. Our belief is deeply rooted in analytics and creative storytelling. According to George Birnbaum, Gemstone’s CEO and Founder, in just one year, we’ve seen a 57% increase in the effectiveness of video marketing we have produced for our clients. In the past five years, it’s been an amazing 83% increase. We know that more than 99% of our clients have a significant positive return on their investment. With that in mind, let’s discuss the video marketing myths George debunked.

Myth: “Video is too expensive”

Truth: Budget is trivial in comparison to quality content that delivers results you desire

  • Video tells your story better than anything- sight, sound, color, motion, and best of all…emotion
  • Consumers appreciate and respond to authentic, compelling stories that are engaging
  • The value of your message is paramount
  • Video drastically increases social media shares and engagement rates
  • We work with a wide array of budgets to meet the needs of our clients

Myth: “People won’t watch videos”

Truth: Video is the most dynamic type of content since the beginning of time

  • Increases open rates for your communications from emails to social media
  • Increases the amount of time spent on your website
  • Boosts click-through rates for landing pages on your site
  • Encourages social media shares

Myth: “Video is difficult to track”

Truth: Dozens of resources give all the tracking data you could ever want, all in one place

  • We offer enablement platforms to provide comprehensive insights about consumers for our clients
  • Video is linear;  we integrate platforms and can tell you what your viewers watched, skipped, and shared
  • This data helps shape your understanding of your consumers’ demographic and psychographic characteristics

Myth: “We can’t benefit from using video”

Truth: From CPA’s to Landscapers the bottom line is consumers crave high-quality video content

  • 94% want to see more video content from marketers
  • 97% of consumers enjoy watching entertaining videos on social media
  • Video was the #1 form of content strategy in 2020
  • Video works better than anything else

Myth: “We produce video ourselves on our iPhone”

Truth: Many amateurs can and do, however, our clients know the professional work done by our skilled technicians will be high-quality video and audio production.

They say “it’s like night and day”. 

And, with our award-winning Gemstone creative production team, the process of creating quality video marketing content becomes even easier for you. We guarantee it.

Use video; see results. Gemstone Media Inc. will make you look great. “See the difference”!