We’re in a Digital Age. It’s Time to Use Video Marketing.
It doesn’t matter if you’re a freelancer, small business, or multinational corporation. Across the board, there’s two major steps in every business: attraction and conversion. The brain processes videos 60,000 times faster than text, giving potential customers lots of information quickly (attraction). More information allows you to better represent what you do or sell, thereby leading customers to make confident purchasing decisions (conversion).
If customers are demanding more video content, why wouldn’t you want to use video marketing?
What Else Does Digital Marketing Do For Your Business?
Well, people are 39% more likely to share your content on social media if it’s delivered via video. Social media is a “must” nowadays – and using it to your advantage will increase traffic to your website. Sure, this requires some investments, but it also lets your company reach new audiences. As the market becomes more saturated, you need to separate yourself from the pack.
Think of it this way: Nearly 5 billion videos are watched daily on YouTube. If you don’t embrace this phenomenon, you might lose large audiences. Videos define your brand and help consumers easily process a cost-benefit analysis of using your company or its products.
Where To Go From Here
Arguably, the most important tactic is to “do it right.” This means having a smart strategy as a foundation for your videos, while also executing it properly. And there’s where Gemstone Media comes into play. With decades of experience, we work with you during every step of strategy all the way through the finished production. Whether it be for your website or internal communication needs, we want to help your business reach its fullest potential. Video marketing is a necessity, and we’re here to do a first class job for you.