What The Super Bowl Means To Us
As one of the biggest live television sporting events, the Super Bowl truly makes a mark in the sports production industry. Last year, 102 million total viewers were reported to have tuned into Super Bowl LIV. This year, with the pandemic lingering and in-stadium viewing options becoming limited, audiences are connected to their televisions more than ever before. And Super Bowl LV is going to reflect that. Gemstone Media is ultra excited about this year’s Superbowl because we are directly involved in the production!
Many viewers don’t think twice about it; a game’s playing, and it’s expected to seamlessly appear on our screens. In fact, that’s exactly how the experience should feel. That’s what those of us who produce live sports production regularly strive for: a seamless delivery of content from the field to the screen. But to us, this year’s Super Bowl LV is more than “just” a game. It’s a representation of the array of possibilities new technology brings to the table. It sets the precedent for the ultra-high-quality future of sports production in the digital age.
So, how exactly does the game come to your screen? What’s it like from the “inside”? What goes into ensuring that seamless delivery of content? Let’s talk.
As CBS puts it, the millions of viewers tuning in to watch the Kansas City Chiefs play the Tampa Bay Buccaneers will be treated to an unparalleled viewing experience. This year’s coverage will have a more cinematic feel, thanks to cameras and camera enhancements never before used in football’s biggest game. Additionally, the talented people who run the equipment. Toys are cool- but the creativity and the technical expertise of the professional team bring them to life.
For instance, the trolley cam will zipline along a wire extending from one end of the stadium to the other at speeds up to 65 miles per hour. You’ll be immersed in the game, with this camera making it feel like you’re watching from the eighth row of the stands.
If that’s not enough, more than ten 4K and multiple 8K cameras will be integrated among the 120 cameras used for the live broadcast. Dozens of camera angles embedded throughout the field and in the stadium will bring the Super Bowl to viewers at home.
All of these digital components will be synthesized together on-the-spot as production crew members quickly cut and edit together the best footage as it takes place on the field.
What’s really exciting to us is the addition of new tools used for broadcasting this game. Here’s a list of some things that stand out to us:
- Augmented Reality – Animations, in-game graphics, and augmented reality will enhance the viewer experience
- Embers and particles will light up the Tampa night as the game takes shape to produce the event with detail never before seen on sports television Trolley Cam – This is the camera we mentioned earlier, which will provide a look at the players from a vantage point never used, until now, in the history of the Super Bowl
- These on-field cameras will capture that dramatic, cinematographic feel like you’re used to experiencing while watching commercials and movies
- Some of these cameras will be operated on devices called Steadicam rigs and MOVI rigs that have been described as giving a 3D video game look and feel
- Movie Bird CranePositioned at 53 feet in the air, this crane has traditionally been reserved for major film and television productions.It’ll also serve as one of the many augmented-reality-encoded cameras strategically placed in the stadium
- 120 total cameras
- 18 robotic cameras
- 32 cameras embedded in end zone pylons
- 2 wireless pylon cameras along the sidelines
- 19 television mobile units
- 3 sky cams and fly cams
- 1 trolley cam
- 1 Movie Bird cam
- 25 super slow motion angles
- 12 cameras with 4K and 8K production capabilitiesHow Gemstone Media Is Involved
We’re especially excited about the game because some of our very own team members are working as part of the production crew! Our team has an extensive history of working in the live sports production industry, this game in particular really stands out to us. It’ll illustrate the ways in which technology continuously opens the door to new opportunities and capabilities. It will also create great opportunities for our clients going forward as we capitalize on the paramount experiences and knowledge our team gains and can bring back.
Beyond that, we look at Super Bowl LV as a chance to recognize the vital role that this digital age plays in connecting people together. It’s a chance to harness the skills, tools, and technology at our disposal to embrace and meet the needs of the very people who give us purpose, reason, and a platform to apply our skills.
Clarifying the Most Common Video Marketing Myths
Gemstone Media Inc. is a nationally recognized media production company, we’re a big proponent of video marketing. We believe video helps your business. Our belief is deeply rooted in analytics and creative storytelling. According to Gemstone’s President, Philip L. Green, in just one year, we’ve seen a 57% increase in the effectiveness of video marketing we have produced for our clients. In the past five years, it’s been an amazing 83% increase. We know that more than 99% of our clients have a significant positive return on their investment. With that in mind, let’s discuss the video marketing myths that Green debunked.
Myth: “Video is too expensive”
Truth: Budget is trivial in comparison to quality content that delivers results you desire
- Video tells your story better than anything- sight, sound, color, motion, and best of all…emotion
- Consumers appreciate and respond to authentic, compelling stories that are engaging
- The value of your message is paramount
- Video drastically increases social media shares and engagement rates
- We work with a wide array of budgets to meet the needs of our clients
Myth: “People won’t watch videos”
- Increases open rates for your communications from emails to social media
- Increases the amount of time spent on your website
- Boosts click-through rates for landing pages on your site
- Encourages social media shares
Myth: “Video is difficult to track”
Truth: Dozens of resources give all the tracking data you could ever want, all in one place
- We offer enablement platforms to provide comprehensive insights about consumers for our clients
- Video is linear; we integrate platforms and can tell you what your viewers watched, skipped, and shared
- This data helps shape your understanding of your consumers’ demographic and psychographic characteristics
Myth: “We can’t benefit from using video”
- 94% want to see more video content from marketers
- 97% of consumers enjoy watching entertaining videos on social media
- Video was the #1 form of content strategy in 2020
- Video works better than anything else
Myth: “We produce video ourselves on our iPhone”
Truth: Many amateurs can and do, however, our clients know the professional work done by our skilled technicians will be high-quality video and audio production.
They say “it’s like night and day”.
And, with our award-winning Gemstone creative production team, the process of creating quality video marketing content becomes even easier for you. We guarantee it.
Use video; see results. Gemstone Media Inc. will make you look great. “See the difference”!
What is Live Streaming?
At its core, live streaming refers to the online streaming of media that’s simultaneously recorded and broadcast in real time. Think of those football games you watch, or those live shows, concerts, and conferences. All of them require a media production team that sets up equipment (cameras, lighting, microphones) so that an event can be viewed on a TV, computer, cell phone or ipad as it’s taking place.
Why Live Streaming is a Necessity
Your business needs to stay connected to your audiences and customers. The pandemic is not going away anytime soon. Many face-to-face interactions have become difficult to achieve as social distancing is a necessity. Live streaming is the tool that bridges the gap between you and your clients. As you know, there is just “ok” live streaming such as what you see on a zoom call (with poor sound, lighting and fuzzy) or and “outstanding” live streaming such as what Gemstone guarantees. The production values make all the difference. In this side by side photo, the news anchor looks clean and clear and sounds great- but the interviewee looks horrible and sounds worse. You don’t have to settle for being “that guy”.
According to a recent survey, 81% of media and marketing executives think virtual gatherings, conferences and corporate communications will be the only option for businesses through 2021. And that’s for all sorts of events, big and small! It’s not just our opinion – take it from Marketing Dive, a website that provides statistics and news about trends shaping the marketing industry.
The “Future of the ‘In-Person’ Business Economy” study found that most industry professionals expect a virtual future for business communications, meetings and events, even after the pandemic subsides. That’s a 42% rise in that opinion from the Spring of 2020 to current day. Most businesses are already hopping onto that trend, capitalizing on the new necessity for high quality videos. As internet, social media, and television use has drastically spiked in recent months, it’s crucial for you to adapt to the new trends so that your business can look and sound “outstanding”, so that you can engage your audience and so that ultimately your business can prosper.
What Can Gemstone Do?
Pretty much…well…everything! We can live stream any type of event to any online platform we can make it look and sound “outstanding”! Gemstone Media has an award winning creative team of highly skilled “live certified” technicians. We utilize a proven proprietary system does not require the use of your internet or even power sources. We can even customize an entirely new platform for you, so that your audience can still engage in your events. We have been recognized nationally for the live stream work we are doing for our cleints. We’ve created a quick video for you to see exactly how we do it: https://www.facebook.com/watch/?v=623420664939136
Let us assist you. “See the difference”!
What Does it Mean to Have Integrity?
Former Harvard Business School professor Michael Jensen sheds light on the true meaning of integrity in his research paper, “Integrity: Without It Nothing Works.” Jensen says that integrity is the practice of honoring your word and never giving your word to two or more things that are mutually inconsistent. Therefore, having integrity is a necessary condition for maximum performance; it’s also a pathway to being trusted by others.
Integrity is Business at Gemstone
Here at Gemstone Media, it’s important for us to interpret Jensen’s writing in a business context. We say “integrity has a critical effect on our business: and it is in the form of increased performance.”
We think of integrity as a law, like the Law of Gravity. When the Law of Integrity is respected, you’ll experience enormous performance increases. We have experienced a 300% increase in our business because this concept is fundamental to our operations and our relationships.
Gemstone Media’s Commitment to Integrity
We value integrity. It’s not just an abstract idea to us, but rather a critical part of our DNA, a lifestyle; a practice; a way we keep ourselves accountable to our clients at all times. The media production industry can be fast-paced and even cutthroat when competition inevitably emerges. Amid this environment, we still choose to operate upon integrity – always – while many other companies are missing that link and instead prioritizing shiny numbers over you. We have seen many agencies and production companies who made promises that they couldn’t deliver and who didn’t operate with integrity collapse and disappear over the last decade and a half. While we have been steady in our practice and retained more that 96% of our clients.
At Gemstone Media, we give our word, we honor it. That’s why we offer a 100% satisfaction money back guarantee. Everyone who has dealt with us from clients to vendors to contractors would whole heartily agree. So, when we say we prioritize our clients and exceed expectations, we do. When we say we’ll meet your deadlines, we will. When we say our advice is rooted in decades of expertise, it is. When we say we’re committed to using only the best equipment and design the strongest strategies to meet your needs, we are. We we say “world class customer service”, we mean it and you can expect it! We put you on the red carpet everytime!
We feel our integrity bridges the gap between impersonality and authenticity. Because we bridge that gap, our clients know they’re not numbers to us; they’re a part of our Gemstone family. The positive results of this symbiotic relationship can be seen in the beautiful professional quality of our productions as well as the smooth as glass production process itself. You can count on us.
We’re in a Digital Age. It’s Time to Use Video Marketing.
It doesn’t matter if you’re a freelancer, small business, or multinational corporation. Across the board, there’s two major steps in every business: attraction and conversion. The brain processes videos 60,000 times faster than text, giving potential customers lots of information quickly (attraction). More information allows you to better represent what you do or sell, thereby leading customers to make confident purchasing decisions (conversion).
If customers are demanding more video content, why wouldn’t you want to use video marketing?
What Else Does Digital Marketing Do For Your Business?
Well, people are 39% more likely to share your content on social media if it’s delivered via video. Social media is a “must” nowadays – and using it to your advantage will increase traffic to your website. Sure, this requires some investments, but it also lets your company reach new audiences. As the market becomes more saturated, you need to separate yourself from the pack.
Think of it this way: Nearly 5 billion videos are watched daily on YouTube. If you don’t embrace this phenomenon, you might lose large audiences. Videos define your brand and help consumers easily process a cost-benefit analysis of using your company or its products.
Where To Go From Here
Arguably, the most important tactic is to “do it right.” This means having a smart strategy as a foundation for your videos, while also executing it properly. And there’s where Gemstone Media comes into play. With decades of experience, we work with you during every step of strategy all the way through the finished production. Whether it be for your website or internal communication needs, we want to help your business reach its fullest potential. Video marketing is a necessity, and we’re here to do a first class job for you.
The what’s what and who’s who: Media. This word is seemingly abstract and perhaps daunting in that it encompasses a platform through which entire societies escape, or become more connected to, reality. One of the most common sources of media includes television, which in itself contains an abundance of layers and implications. From cord-cutting to greater use of digital platforms, television has rapidly transformed over the past decades. Consumer control has increased, forcing networks to succumb to expectations in fear of losing audiences and ratings.
The traditional television ecosystem includes several big, linear-styled networks that dominate programming with limited consumer choice. According to Guillaume Morel’s “Linear vs. Non-Linear Television” article, a linear system of television is defined as having a schedule, decided unilaterally by someone at the channel headquarters. On the other hand, non-linear television is considered to be more modern, allowing us to choose what time we watch what we want to see. As a result, many consumers are transitioning into the non-linear sphere, drawn by a sense of autonomy that comes with the power of choice and on-demand access to programs.
What’s really happening, and why? National and centralized networks are already witnessing a steady decrease in audiences. In fact, Nielsen reported that over 30% of American households tuned into NBC during primetime in the 1950s, but that figure decreased to only 5.2% in the early 2000s. This decrease is exacerbated by high programming costs, such as an average of $3 million needed to run a one-hour network drama. Thus, networks struggle with charging high advertising rates in the face of declining ratings. Coupled with a competitive television playing field, these challenges accumulate into great levels of uncertainty about sustainability.
A saving grace: It’s easy to overlook local television stations, stereotyped as small players amid the “Big 5” networks. But they may be the key to helping their affiliates stay afloat. The Knight Foundation indicates that here, revenue remains strong, costs are dropping, and the regulatory environment is likely to allow consolidation, which suggests local stations’ strong advantages in the face of the overall ecosystems’s adversity.
Still, though, that may not be enough. More and more, we’ve seen social media play a pivotal role, and it’ll likely become even more useful for local news and non-news programs. As local stations learn to monetize their social media efforts, they might see payoff in terms of reach and increased audience engagement.
What should they do? Despite the potential decrease in traditional, linear television programming, social media will become more than a mere supplementary tool; it will become the backbone to longevity. The possibilities for change are truly endless. The sort of popular addiction to such media opens an array of opportunities for television leaders to infiltrate and advance the programming ecosystem according to profitability and consumer preference. Consumers dictate and act upon their preferences, leaving programmers with no choice but to adapt to demands.
The past: It’s all relative. That’s probably one of the most applicable phrases when talking about technology. We often label the days without streaming services as “simpler times” without considering the context in which past generations lived. Sometimes, they’d rely on routinely scheduled programs, resting assured that their favorite sitcom would appear every Tuesday at 8 PM; other times, they’d browse through vast collections of DVDs and VHS tapes to rewatch a movie for the seemingly one-hundredth time. Albeit in-person mediums, Blockbuster and Redbox quickly became the links to new content, essentially serving as the modern equivalents of Netflix.
Yes, looking back, those days may seem “simple” to us. But for many, those days were colored by unprecedented options and complexities, relative to witnessing and experiencing past limited access to media. Blockbuster, Redbox, and even the television alone were revolutionary to those who knew nothing else, just as our current digital media might become outdated in the years to come.
The present: Who could’ve predicted the massive impact streaming services would have on our access to digital media? 2007 witnessed the emergence of Netflix; 2008, the emergence of Hulu; 2019, the emergence of Disney+. The list goes on, with 165 million hours watched daily across the globe on Netflix alone. All it takes to gain access is internet connection, a device with a screen, and less than 20 bucks per month. It’s like a digital utopia: thousands of programs available with the click of a button. We no longer need gas to get to a video store or remote controls to robotically click through channels.
But is it really all that different? Our media consumption has certainly changed, but upon closer inspection, the similarities are glaring.
Sure, content options have quadrupled. We expect everything to come at an on-demand rate so we can binge watch entire seasons without interruption. We even find ourselves posting to social media to bond with strangers over that one plot-twisting scene. Yet, we still have our routines. We make pacts with our families and friends to watch programs of mutual interest together at specified times. We take our time in choosing what to watch, swayed by ratings and critics. We use media as a way to connect, a way to share laughs and anger and cries. The mediums have changed, but have our behaviors?
The future: History repeats itself. The future is guaranteed to see even greater technological developments and advancements toward the online sphere. Perhaps, the television may become obsolete in similar fashion to Blockbuster and Redbox. Years down the line, streaming may evolve into a powerful medium beyond our wildest expectations. Future generations may look back on 2020 with sentiments similar to our current views on past generations’ access to media. Moreover, streaming in 2020 could eventually be considered a mere stepping stone to future media hubs. However, like we’ve repeatedly observed, we’ll always be drawn to a basic human need: meaningful connection to others beyond the digital realm.
What’s hot in marketing? Videos! Video production and video marketing continue to evolve and lead as one of the most important marketing strategies. Whether utilizing videos for your company’s website, social media platforms, or email campaigns, video content proves to be one of the most effective marketing strategies for consumers. Marketing professionals predicted video would become more important during 2019, and as we are already well into 2020, their prediction proved to be correct.
So, how does this affect your company? If you’re not currently developing video marketing content, let’s get started. The chances are high that your competitors will invest in marketing campaigns (if they aren’t already) because consumers are craving this type of content. Gemstone Media will facilitate a discovery phase and learn more about your organization. From there, we help you develop marketing strategies to reach your target audience. Start now to find the types of content that best represent your brand and engage your followers, before the internet becomes saturated with similar content.
According to Brightcove’s 2018 Video Marketing Survey, 53% of customers engage with a brand after watching a video on social media. This number increases to 66% with millennials.
Consider how you utilize social media and especially how your target audience scrolls through platforms like Facebook, Instagram, and LinkedIn. Providing consumers with engaging content that shares a compelling story with a call to action increases traffic to your website, direct purchases, and requests for more information.
Let’s talk ROI: Over the past five years, more and more marketers have increased their budgets for video production because they’ve seen returns on their investments. According to the Interactive Advertising Bureau’s 2018 Video Ad Spend Study, 93% of businesses say they’ve obtained new customers thanks to videos on social media. And, when asked what type of content gets the best ROI, video came in at 63% over photos and graphics (56%), blog posts (25%), and infographics (22%).